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Smashdig: International Alumnus Succeeds in Sweden

Smashdig launches English edition covering the latest Swedish media news and innovations

Smashdig reports handpicked news from the Swedish media and PR world. Smashdig has been a player in the Swedish media field since 2014 and is now the first online trade publication in Sweden  to launch an international site in English.

‘‘Sweden has become  a hub for startups  and innovation. That’s also the case for the media industry  – especially in the digital field. aims to tell the stories  about the young,  entrepreneurial people behind some really cool and interesting media projects  coming out of Sweden  and Scandinavia. By doing it in English we hope to not only inform and educate  Swedes  and Scandinavians, but also to reach an international audience.’’ Adam Jönsson says, editor

“Adam Jönsson belongs  to the talented  generation of journalists that has a strong digital DNA and a large commitment to the digital media field. The role as an editor suits him perfectly.” Daniel Bacelj says, founder  and Publisher Smashdig.

Smashdig aims to find and follow the stars of tomorrow and report about their way to the top. The target audience is young,  digital and modern – just like the company itself.

Even though the website is the core of the company, Smashdig realize social media platforms are important to reach news consumers. Therefore, Smashdig will not only post its news on the site but also deliver them in the shape of video, picture and text on the most popular social media channels.

Adam Jönsson has been with Smashdig since May 2015. He grew up in Sweden  but has both worked in and studied journalism in New Zealand and Canada.

This spring he left Humber College in Canada as the top student  of his class and with a bachelor’s degree in digital journalism. During his time in Canada, Adam Jönsson worked as the student  editor-in-chief for the media news site J-Sources where he helped to set up the company’s foreign desk.

‘‘ is a very exciting project  where I get the opportunity to use all the skills and knowledge I’ve collected over the past couple of years. I hope my international experience can guide both Swedish and international readers  to look at the digital media industry  from new and creative perspectives.’’ Adam Jönsson says.

For more information:

Daniel Bacelj, founder and Publisher
+46 (0) 725 – 78 09 00,, twitter:@danielbacelj

Adam Jönsson, Editor
+46 (0) 703 – 010506,, twitter:@adambjonsson 

About Smashdig is a part of Smashdig Studios, an independent media company with several digital brands in its portfolio. (previously is the Swedish site and since it was launched in 2014 it has proven to be an important source of new s for people in the media and communication field. The site recently got the prestigious award “Sweden´s by far best digital media trade-publication” and is frequently quoted in trade-publications, daily new spapers and national podcasts. The headquarter is located in Stockholm, Sweden,  with a local branch in Jönköping, Sweden.