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Bachelor | 22221Public Relations

The Bachelor of Public Relations is a comprehensive degree program that prepares students to manage public relations (PR) in all sectors: corporate, non-profit, government and agency. 

The program prepares students to plan, manage and implement a broad range of public relations programs including brand management and marketing communications, employee and executive communications, media relations, investor relations, public affairs, change management, international PR, communicating corporate social responsibility and sustainability, government relations, social and digital media, innovative thinking, fundraising and corporate philanthropy programs.

Highlights

  • Public Relations Management
  • Event Management
  • Consulting Skills
  • Advanced Public Relations Writing
  • Issues and Crisis Management
  • Public Relations in the Non-Profit Sector
  • Fundraising/Philanthropy
  • Cross-Cultural Communications
  • International Public Relations
  • Change Management and Communications
  • Investor Relations
  • Communicating CSR and Sustainability
  • Senior-Level Thesis/Project
  • Building Communities
  • Public Affairs
  • Emerging Issues in Public Relations

Program Focus

The Bachelor of Public Relations program prepares students to manage PR as a core business function and includes business courses to enable them to effectively develop and manage budgets and recruit, engage and retain PR professionals across sectors. Soundly anchored in PR theory and best practices, the Bachelor of Public Relations program includes skills-based courses in planning, consulting, research, measurement, writing, social and digital media, presentations, project management, proposal development and more.

Gain real-world experience

Students will participate in one mandatory paid work term of 14 weeks of professional experience. Students will select from a wide variety of opportunities in corporate, non-profit, government or agency settings. During their work placement, students may have an array of responsibilities at a variety of employers. These employers can range from large multinationals to small proprietorships.

Your Career

Graduates of this program will be qualified to pursue progressively more senior positions such as communications/public relations officer, corporate/marketing communications manager, and director of public relations/communications/public affairs.

Work placement

Students will participate in one mandatory paid work term of 14 weeks of professional experience. Students will select from a wide variety of opportunities in corporate, non-profit, government or agency settings. During their work placement, students may have an array of responsibilities at a variety of employers. These employers can range from large multinationals to small proprietorships.

Potential employers

  • British Consulate General
  • Mountain Equipment Co-op        
  • Ontario Securities Commission
  • Electronic Data Systems        
  • Toyota
  • Scotiabank