Teams from the business programs at eight colleges in China will battle to become the national winners of the Third Annual Humber China Marketing Plan Competition.
Teams will prepare a limited marketing plan and a two minute video to promote the introduction of (brand and product 1, TBD) or (brand and product 2, TBD) to the Chinese market. Initial submissions are due October 17, 2011.See the competitor's guide for more details.
By October 23, each college will have selected the best submissions to represent their college at the final championships on November 12, 2011 in (City TBD).
Teams selected as finalists can download the Finalist Guide.
Make your Move to a World of Opportunity
Students from eight Chinese colleges will face off to show the world who knows business best. Teams of two or three students will compete to create the best marketing plan and "viral video" for a Canadian product in China. Prizes include more than $60,000 worth of scholarships! For winning teams, this could change your lives.
The ten colleges participating in the Third Annual Humber China Marketing Plan Competition are:
- Jinan Vocational College
- Shandong Foreign Trade Vocational College
- Weihai Vocational College
- China Canada Higher Applied Technology College of Shandong Institute of Business and Technology
- Wuxi Institute of Technology
- Suzhou Institute of Industrial Technology
- Nantong Shipping College
- Tianjin Vocational Institute
- NHD Centre of Northwestern Polytechnical University
Think you have what it takes? Read on for more information.
Eligibility
Second and third year business students from Humber's nine prestigious Chinese college partners are eligible to participate. All team members must be registered students at one of Humber's Chinese college partners.
What is the Challenge？
Competitors will form two- or three-person teams. Teams will choose between two of the following market leading Canadian products.
Show us your marketing savvy: Your team will create a limited marketing plan related to the introduction of that product into China. For example, these marketing plans will cover such subjects as:
- Target Audience
- Competition
- Messaging
- Consumer feedback
Show us your publicizing capacity: each team will develop two posters based on target product to introduce, publicize and promote it to potential consumers!
- An effective call to buy
- Reflects the brand goals and being consistent with company branding
- Designed with the intent that it be used a shopping mall, a store or a bus stop
Show us your creativity: Teams will also get to show their creativity, through completing a video clip to promote the chosen product!
- Your video will not be judged on the professional quality of your filming, but rather the creativity of the ideas and applicability to target audience (think "YouTube", not a commercial).
- Video submissions should not be professionally produced or edited, though desktop editing is acceptable.
- Your video may not be longer than two minutes in length.
Show us your communication skills: All of your work will be in English!
See the Competitor's Guide for more detailed information.
Mentors
One business instructor at each college would be nominated to serve as mentor to teams from that college. Mentors will have information about the competition, and be available to help teams interpret the competition guidelines and encourage you in the completion of your submission. The names and contact mentors at each college are:
- Jinan Vocational College, Ms. Zhang, zdxtracy@163.com, 131-7301-9331
- Shandong Foreign Trade Vocational College, Mr. Xu, oucxu@126.com, 133-6125-1797/133-70861586
- Weihai Vocational College, Ms. Sun, hongxia1109@sina.com, 135-6310-6818
- China Canada Higher Applied Technology College of Shandong Institute of Business and Technology, Ms. Zhou,kekesunny@sina.com, 150-5355-1972
- Wuxi Institute of Technology, Ms. Wang, libbyfire09@yahoo.com.cn, 139-6187-5477
- Suzhou Institute of Industrial Technology, Ms. Tong, tongyw@siit.cn, 159-9572-5140
- Nantong Shipping College, Ms. Xu, xrfoong@126.com, 139-6294-1660
- Tianjin Vocational Institute, Ms. Guo, guolinmsdong@yahoo.com.cn, 135-1287-7271
- NHD Centre ofNorthwestern Polytechnical University, Mr. Song, sb98@163.com, 153-5350-0332